the AEGIC content hub
Here at AEGIC we are always looking at new ways to inform and connect with our diverse stakeholder base that includes grain growers, industry bodies, government, agricultural technology companies, academics, logistics providers, bulk handlers and grain traders. With such a diverse group of industry players we need to tailor our activities to maximise the clarity of our messages and ultimately, their impact.
Accordingly, this “content hub” is a new activity for AEGIC. It’s a way of informing our stakeholders in a more timely, bite-sized manner. Content hubs and other types of micro-sites are an increasingly popular way of serving a specific audience with targeted and timely information.
Initially, the content hub will focus on longer term issues that will affect the Australian grains industry. Hence, we’ve named our content hub “Horizon”, as we are looking at and commenting on things that are beyond people’s everyday activity.
The Australian Export Grains Innovation Centre (AEGIC) is Australia’s leading organisation for market insight, innovation and applied technology in the grains industry. Our primary purpose is to generate value for Australia's export grains sector. Ultimately, our aim is to ensure that this value flows back to our most important stakeholder - the Australian grain grower. However, a strong export grains sector benefits us all, so we also recognise that the fruits of innovation should be available to all participants in Australia's grain value chain.
Grain delivers more than $10 billion in export income to the Australian economy each year. Wheat is Australia’s most important export grain and is exported to more than 40 countries each year. Australia is the fourth largest wheat exporter in the world, contributing 15% of the total world trade. As AEGIC aims to allocate its finite resources towards the biggest "bang for buck" in terms of research priorities, wheat features heavily in our work. That said, all major grains fall within our remit and at any given time we will have multiple projects running concurrently, focused on one or more of crops grown by Australian farmers.
AEGIC was established in November 2012 by the Grains Research and Development Corporation (GRDC) and the WA State Government (through the Department of Agriculture and Food, Western Australia).
AEGIC is a not-for-profit, public company, limited by guarantee and operates under the direction of a Board of Directors consisting of the Chair and three non-executive directors.
Please take the time to visit, at www.aegic.org.au